AdCavern: Advertising, Marketing, Business, SEO Leadership Blog
My life in advertising, marketing, business, & SEO.
✧ About AdCavern ✧
I’m An Ad Age “Ad Insider”
Yeah, this is going on my resume.
Google’s SERPs Further Blur Ads – Digiday
I was quoted in a Digiday article about Google blurring the boundaries of ad labels in search. Here it is.
Evergreen Content: The Content Forest Audit
Discover my Content Forest Audit, and what Evergreen, Deciduous, and Pine Needle content mean for your website.
Stop Using Flagship & Cornerstone Content
Why “flagship” and “cornerstone” content don’t mean what you think they mean – or at least why they damn well shouldn’t.
Best SEO Practices: An Expert’s Approach – ReportGarden Interview
I was interviewed by ReportGarden and I love having a copy on my own website. See what I said about leadership and SEO.
Google Knows Where You Sleep & What Your House is Made Of
Google might know your home better than you do. Am I being too paranoid? Or are your walls indexable in search?
Serving XML in JSP Sitemap Files
It’s impossible to have a JSP sitemap file, right? Learn how some capybaras and I made it work (?)