Hi, I’m Ethan.
I’ve climbed two active volcanoes, solved one of Einstein’s problems from 1907, and was called an “advertising insider” by Ad Age magazine[1].
I own Jadecraft, a luxury brand consultancy[2]. I’m an artist[3], zine maker[4], musician, voracious reader[5], film photographer[6][7], and probably more.
Adventure
First, I just started a new blog called Augmenarium. It’s only a couple of posts so far, but I’m excited for it to grow as I think and write more. (TBD on this…)
I also make a zine called Augmenalia.
There’s also my life experience blog, where I write about travels and adventures, and post photos. I call it EthanLore.
Some of my current favorite adventures are flying an airplane for the first time, and over Los Angeles too; building a computer from scrap I found in dumpsters; and discovering a secret shrine at Wattles Garden Park.
Most of my best stories aren’t in writing yet. I have so many it’s hard to find the time. I don’t even have any of my international trips on here, like when I explored the Crypt of the Capuchins or the Ruins of Atlantis (really!).
Advertising
Sometimes I update AdCavern, my advertising blog, but only when I have something unique to say–for instance, how you should use longer title tags and think about trees more, or how Google knows what’s in your walls.
I had already been doing freelance consulting and SEO work for a decade when I officially founded my first company, Hulbert Marketing. Years later, I decided to transform my business into Jadecraft VIP Luxury Consulting, so I could spend more time focusing on my favorite specialty: luxury brand clients.
I built my first website in 1997, and not long after that I was running websites with millions of views, pruning forums with tens of thousands of members, and managing hundreds of online staff. I’ve owned a few very large niche properties.
I’ve worked with some of the top digital & traditional agencies in the world, on thousands of individual clients, across dozens of industries.
You may also be interested in my professional resume (coming shortly).
Art, Photography, & Music
I draw, I sing, I play instruments, I shoot film, I paint, and so much more.
I have Perplexia, a digital abstract art gallery.
I have my personal little photo journal, from 2007 onwards.
Informally, I shoot film at Astral Gaze photography.
There should be more to come here, too.
And More
Here’s more about me. Plus all my weird miscellaneous stuff, which honestly is where a lot of the best parts of this big weird website live. Now what can I do for you?
Thank you for reading!