Hi, I’m Ethan.

I’ve climbed two active volcanoes, solved one of Einstein’s problems from 1907, and was called an “advertising insider” by Ad Age magazine[1].

I own Jadecraft, a luxury brand consultancy[2]. I’m an artist[3], zine maker[4], musician, voracious reader[5], film photographer[6][7], and probably more.

> Changelog

11/14/24: (Daytime) Created the Databank, finally bringing this project to life. Tons of work setting it up, formatting it, fixing bugs (esp. w/ footer), figuring out CSS grids, borrowing inspiration from Wikipedia, and making it look and feel so nice. Not ready to unveil yet–still needs a bit more work, and then there’s the matter of filling it with content–but SO EXCITED.

11/14/24: (Early morn) Tweaked colors even more. Can you tell I’m going through it? Added this here changelog to the website. Hired second developer to take look at scroll issue. Killed the whole Augmenarium section of this website and repurposed the one good blog post into its own page instead, about ancient Egyptian skeuomorphic design thinking.

11/13/24: Tweaked colors more. Developer couldn’t figure out the issue, quit.

11/12/24: Tweaked colors. Hired developer to troubleshoot mobile scroll issue on Photo Journal & Perplexia site.

11/09/24: Finally added photos of myself to my about page. Revamped and added a bunch to my friends page! More of my friends have websites again.

Previous: everything else on the website I guess idk

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Adventure

I try to keep a life experience blog, where I write about travels and adventures, and post photos. I call it EthanLore. Tbh it’s been years since I’ve updated it but I’ll get there soon, just you wait.

Some of my current favorite adventures are flying an airplane for the first time, and over Los Angeles too; building a computer from scrap I found in dumpsters; and discovering a secret shrine at Wattles Garden Park.

Most of my best stories aren’t in writing yet. I have so many it’s hard to find the time. I don’t even have any of my international trips on here, like when I explored the Crypt of the Capuchins or the Ruins of Atlantis (really!).

I also make a zine called Augmenalia.

Advertising

Sometimes I update AdCavern, my advertising blog, but only when I have something unique to say–for instance, how you should use longer title tags and think about trees more, or how Google knows what’s in your walls.

I had already been doing freelance consulting and SEO work for a decade when I officially founded my first company, Hulbert Marketing. Years later, I decided to transform my business into Jadecraft VIP Luxury Consulting, so I could spend more time focusing on my favorite specialty: luxury brand clients.

I built my first website in 1997, and not long after that I was running websites with millions of views, pruning forums with tens of thousands of members, and managing hundreds of online staff. I’ve owned a few very large niche properties.

I’ve worked with some of the top digital & traditional agencies in the world, on thousands of individual clients, across dozens of industries.

Art, Photography, & Music

I draw, I sing, I play instruments, I shoot film, I paint, and so much more.

I have Perplexia, a digital abstract art gallery.

I have my personal little photo journal, from 2007 onwards.

Informally, I shoot film at Astral Gaze photography.

There should be more to come here, too.

And More

Here’s more about me. Plus all my weird miscellaneous stuff, which honestly is where a lot of the best parts of this big weird website live. This includes an essay I wrote asserting that ancient Egyptian stone columns are history’s oldest example of skeuomorphic design thinking.

Thank you for reading!